Why B2B Deals Fall Apart After the Demo-And How to Stop It From Happening
In today’s b2b market, buyers are more informed, more cautious and more committee-driven than ever before. The alignment between sales and marketing is no longer a nice-to-have – it is the backbone of every deal that successfully crosses the finish line.
The b2b deals that go cold after a demo rarely do so because the product was not good enough. They go cold because the buying journey was not managed well enough.