Why everyone going to the Lunar South Pole on Moon

Just last week india’s Chandrayaan 3 has successfully landed on the moon. India is only the fourth country after America, Russia (soviet union) and China, which has successfully landed on the moon but Chandrayaan the first spacecraft, which landed near the southern polar region of the moon. In the next few years, you will see many mission which will be going near the south pole of the moon. So what is so special at the South Pole of the moon.