Why Entities Matter for SEO | Spherical Coder News
An entity refers to a record in a database, generally having a specific record identification.
In terms of search engine optimization (SEO), an entity is any distinct, singular, and well-defined thing or concept that search engines can recognize and understand. This could be a person, place, organization, event, or even an abstract concept like happiness.
Entities are important as they go beyond just words, having contextual meaning that search engines are used for delivering relevant search results.