Cosmetics that are water and humidity-resistant are referred to as waterproof makeup. For situations where standard makeup can smudge or wear off, these specifically made solutions are perfect. Water-resistant makeup includes things such as mascaras, eyeliners, foundations, lipsticks, brow gels, compact powders, and highlighters. The durability and long-lasting characteristics of waterproof makeup have contributed significantly to its recent spike in popularity. Product performance under a range of conditions, such as sweating, moisture, and humidity, is a major concern for modern customers, especially those who lead active lives. Athletes, entertainers, and those who live in humid areas have an especially high demand for this. The adoption of waterproof makeup has also been greatly aided by the growth of social media and beauty bloggers which demonstrate its efficacy.