Video Production in Nigeria – Pulse Africa

The relevance of video marketing cannot be underestimated or overemphasized. As attention spans continue to dwindle, it is important to be able to communicate your brand’s character, features and products to your target audience in a remarkable way. Whether it’s a commercial, a documentary, or just goofy, entertaining content, you need your brand’s videos to be relatable and highly shareable. This will boost organic amplification, and ultimately get your audience talking about your brand, in a good way.

Here, we will highlight a 5-step framework that helps you do relatable video production in Nigeria, and do it right.

Know your audience

Before anything else is done, you first need to be clear about who you’re talking to with this video. This is a very crucial first step because it guides most of the subsequent decisions that will be made about this video. Who is the video targeting? If your brand has different target audiences and demographics, then this step is all the more important. The clearer you are in your targeting, the more relatable you can be when you craft the script, the story you’ll tell with the video.
Understand popular culture

Culture is the contextual background upon which all the brand interactions you will receive from this video will be based. Here’s an example of what I mean. In Arabian countries, the text is read from right to left, rather than from left to right in English speaking countries. If you ignore this single, almost harmless cultural convention, you run the risk of cultural blasphemy, which will incite your audience, rather than connect with them.

Conclusion

Video production is a great way to connect and communicate with your audience, but it requires a deeper understanding of the target, and expertise in storytelling. Following the steps outlined in this post will help you to score great videos for your brand and bring the right message to your customers.