The blue agave market involves the cultivation, processing, and distribution of products derived from the blue agave plant, such as agave syrup and tequila. Known for its low glycemic index and natural sweetness, blue agave syrup is a popular alternative to refined sugar, especially among health-conscious consumers. Its organic origin, vegan suitability, and use in clean-label foods. Growing demand for natural sweeteners and premium beverages creates strong market opportunities. In South Korea, rising health awareness and increased imports of organic and functional foods support market expansion. While there are no direct government initiatives targeting blue agave, broader policies promoting healthy eating, food safety, and organic certification indirectly encourage its adoption, especially in wellness and specialty food sectors.