Brand, Branding & Branding Strategy are the terms that people often get confused about. Let's first understand the difference between these terms.
What is a Brand?
A Brand does not only represent the logo or name of the company but it holds the emotions and impact that it has built over time with its customers. The promises that the company keeps create a lasting impression and reputation among the customers.
What is Branding?
Branding is the process of establishing your company/business as a brand that stands out uniquely in the crowded market.
What is a Branding Strategy?
A branding Strategy is a detailed plan with all the strategies that need to be executed to establish your business as an outstanding brand.
Now, the key differences must have been cleared between these frequently used terms. If yes, then we are all set to lose ourselves in the world of brandings and get o know the secret sauce of a business turnung into a Brand.
What are the supporting Pillars for Building a Brand?
In the dynamic marketplace having a strong foundation and sticking to it is what makes your company as a brand stand still and face any challenges. Not only these, it becomes so much easier for the business to make decisions under any hard circumstances. Hence having a strong foundation is a must for any brand. Let's look at those foundational pillars that will support your brand.

SEO or Search Engine Optimization is the process where efforts are made to rank the website on top of the search engine result page following organic methods. The web contents are configured technically by optimizing the content with relevant keywords, providing high-quality backlinks, and closely working on on-page SEO. All these will make the user experience smooth while navigating your website.
How does it Benefit Business?
With millions of websites on the internet, sometimes it becomes difficult to compete with top websites and challenging to stand out. In such scenarios, SEO comes as a saviour. By following various proven strategies, one can lucidly gain recognition in the digitally crowded market. Let's look at how this is achievable-
1) Amplify Online Reach
Businesses can improve their online visibility by improving their rankings, driving site traffic, providing seamless user experience and optimising content with quality backlinks. Upon implementing these strategies, a business can gain significant visibility.
2) Gain Customer Trust
A business can achieve brand credibility when it becomes visible on search engines. And this is achieved when there is a valuable content on the site and users have a pleasant experience while navigating across your site. To achieve these goals, the website and the contents must be efficiently optimised.
3) Optimise User Experience
User experience is improved when the website meets the user expectations. An ideal website is where users can easily navigate without getting frustrated and access the information they are seeking. Pages should load faster, the website must be responsive so that it loads on any device without disturbing the original structure of the website, secure browsing practices must be implemented and visually appealing images are a must(avoid copyright images) to get ranked in search engines.

Strategically leveraging social media platforms to build brand awareness, target potential audiences, and drive web traffic. All this is attained by creating and posting content on social apps. The content may be detailed or short content or even advertisements like paid ad campaigns.

Digital marketing for businesses will turn out to be the best investment as they will see a visible ROI because of the minimal cost in marketing, decisions made based on the data, targeted advertisement avoiding unnecessary wastage of money, and keeping up with the trend will gain increased customer engagement. This in all drives the business towards increasing its brand awareness, and increased engagement which eventually will result in a gain in its ROI.