The menstrual cup market is the global market engaged in the manufacture, distribution, and sale of menstrual cups, reusable, flexible, bell-shaped feminine hygiene devices used to gather menstrual fluid. The cups, usually manufactured from medical-grade silicone, rubber, or elastomer, are an environmentally friendly and affordable substitute for disposable tampons and sanitary pads. Moreover, the menstrual cup industry is driven by expanding awareness of sustainable menstrual hygiene, rising plastic waste concerns, cost savings over disposables, expanding female labor force participation, enhanced product availability through e-commerce, health advantages over tampons, government support, and cultural transitions toward eco-friendly and reusable feminine hygiene products.