Leveraging Data To Make Informed SEO Strategies | Spherical Coder News

Data-driven SEO is an approach to search engine optimization (SEO) involving the use of data to inform and guide the optimization process. SEO should always have been guided by data, as an approach, data-driven SEO has been aided by the advances of machine learning- a (semi) automated statistical model to reliably find patterns in data and better understand SEO, and secondly cloud computing facilities like Google Cloud Platform (GCP), Amazon Web Services (AWS) and Microsoft Azure to store SEO data at scale and run ML models

The approach typically involves the use of a variety of data sources and tools, and analyze the data on factors like search results (e.g. search intent), website traffic performance, user experience, technical data (content indexation) and conversion rates