Customization plays a big role in Kleen Tex’s product line in Abu Dhabi. Businesses can opt for mats featuring custom logos, branding, or promotional messages. These mats not only function as practical dirt barriers but also as marketing tools that create a professional impression at entry points and reception areas. The capability to produce vivid, photo-realistic graphics on durable materials allows companies in Abu Dhabi to enhance brand visibility through floor advertising, an innovative approach embraced by many local enterprises.​