Is Dynamic Pricing In Airlines The Real Deal?

Every few years, there is a new fad in our air cargo industry and by default, you can expand that to the whole of the airline industry as well. To jog our reader’s memory lane, it was revenue management 20 years ago. It was origin-destination– based revenue management in the 2010s, it was pricing in the 2015s, and its dynamic pricing now.

Is dynamic pricing in airlines the real deal? We think so. Air cargo is moving forward at a frantic pace in this area. This is augmented by the fact that we live in a somewhat capacity-y constrained environment due to the pandemic.