How to generate Content Syndication Leads?

Content Syndication Leads
Content is the new storefront for B2B marketers. High-quality content can attract potential buyers to your business and help conversion. Most marketers today know this hack. They will flood their websites and socials with content of all kinds and sorts.

But here is the thing: Content lying idle on your website equals NO CONTENT AT ALL!

So, what do you do? Simple. Start syndicating content to reach out to a more extensive audience base.

Given that you have quality content at your disposal, by using the right distribution channel, syndicated content can help generate high-quality leads. It adds value to your business, unlike any other methods.

Curata reports that over 75% of B2B marketers are using content syndication to generate leads, of which 80% have approved it as the most effective tactic.

BrightTALK found that content syndication leads are 51% more effective than traditional lead generation methods. At the same time, Demand Gen reports that 61% of B2B marketers consider content syndication their top-performing lead generation tactic.

But before we get into the nitty-gritty of content syndication leads and how you get on about it, let’s understand what a Content Syndication Lead is.

What is Content Syndication?
So, you have published a blog on your website. But it is only visible to the traffic that visits your website.

How can you attract more eyes to your blog?

Republish it on a third-party website or a platform. Ensure that the third-party website has a good Domain & Page authority and experiences a good bulk of traffic to the website.

What types of content can you syndicate?

Everything. From articles to blogs to videos to infographics and whitepapers, you can republish everything you want on a third-party website.

However, your syndicate content must not be too promotional or self-serving.