The market for electrically heated rails or racks that are used in bathrooms to warm and dry towels while also adding to the ambient temperature is known as the "electric towel rail market." Due to growing living standards, urbanization, and the need for high-end bathroom solutions, these products which are a part of the larger heated towel/radiator segment are becoming more and more well-liked in both residential and commercial settings. The market for heated towel rails is constantly growing worldwide, with electric models frequently leading the way because they are simple to install and may function independently without hydronic connections.